Perhaps every mother knows situations when she had to plan and calculate the duration of breastfeeding. Like whether she can take her baby along to run errands, withing being too rushed, and quickly get back home to feed her infant. In this situation, some mothers just prefer to hire a babysitter, or postpone their plan altogether. But does it really have to be that way? With NOOK MAMA, we want to give moms freedom. In decision-making, planning and possibilities. We believe motherhood doesn’t have to mean giving up their social life, interests or separating them from other duties. Breastfeeding mothers should not feel restricted, whether they are shopping, visiting a friend, seeing the doctor or enjoying a museum exhibition.